SDR Calculator

Sales Dev Rep Math Worksheet

SDR Metrics

SDR Activities

Conversion Rate

%

Booked to Held

%

Meetings Per Month

Held to Pipeline

%

Pipeline Closed-Won

%

Monthly Closed

SDR Costs

Salary + Commision

$

.00

Tools & Data

$

.00

Management Overhead

SDR Manager Cost

$

.00

SDR Manager Direct Reports

General Employee Overhead

%

Cost Per SDR

Sales Metrics

Sequenced to Held

months

Ramp SDR Productivity

months

Pipeline to Win

months

Average Deal

$

.00

	Ramp Year	First Full Year	Second Full Year
Pipeline
Revenue
Cost
$1 invested in Sales Dev Creates
Every $1 in Revenue Costs